ACQUA DI GIOIA — ORGANIC VITALITY
ACQUA DI GIOIA — ORGANIC VITALITY
ACQUA DI GIOIA — ORGANIC VITALITY
Services: Concept Study
Services: Concept Study
Art Direction, Visual Concept
Art Direction, Visual Concept
Year: 2025
Year: 2025
A sensory exploration of freshness and femininity. This visual study captures the symbiotic relationship between the product and a hyper-realistic, lush botanical environment.
A sensory exploration of freshness and femininity. This visual study captures the symbiotic relationship between the product and a hyper-realistic, lush botanical environment.
A sensory exploration of freshness and femininity. This visual study captures the symbiotic relationship between the product and a hyper-realistic, lush botanical environment.
THE TRANSITION
THE TRANSITION
Shifting the narrative from the rugged, solid elements of previous studies to a world of fluidity and light. The concept immerses the Acqua di Gioia bottle within a living, breathing rainforest ecosystem. The visual direction focuses on "feminine strength" — expressed not through force, but through resilience, growth, and the purity of water. It validates a softer, yet equally powerful aesthetic for the brand’s premium hydration narrative.
Shifting the narrative from the rugged, solid elements of previous studies to a world of fluidity and light. The concept immerses the Acqua di Gioia bottle within a living, breathing rainforest ecosystem. The visual direction focuses on "feminine strength" — expressed not through force, but through resilience, growth, and the purity of water. It validates a softer, yet equally powerful aesthetic for the brand’s premium hydration narrative.
Shifting the narrative from the rugged, solid elements of previous studies to a world of fluidity and light. The concept immerses the Acqua di Gioia bottle within a living, breathing rainforest ecosystem. The visual direction focuses on "feminine strength" — expressed not through force, but through resilience, growth, and the purity of water. It validates a softer, yet equally powerful aesthetic for the brand’s premium hydration narrative.
THE VIBE
THE VIBE
A study of fluid dynamics and vibrant botanical textures.
A study of fluid dynamics and vibrant botanical textures.
A study of fluid dynamics and vibrant botanical textures.
Absolute focus on transparency, refraction, and organic life. The atmosphere is built around the interplay of sunlight piercing through dense tropical foliage and the delicate behavior of water—from micro-bubbles rising in suspension to the perfect tension of a single droplet. The color palette moves away from desaturated cinema into vibrant sea-greens and translucent teals, evoking an immediate sense of revitalization and flawless purity.
Absolute focus on transparency, refraction, and organic life. The atmosphere is built around the interplay of sunlight piercing through dense tropical foliage and the delicate behavior of water—from micro-bubbles rising in suspension to the perfect tension of a single droplet. The color palette moves away from desaturated cinema into vibrant sea-greens and translucent teals, evoking an immediate sense of revitalization and flawless purity.
THE IMPACT
THE IMPACT
Hyper-real nature as a scalable asset.
Hyper-real nature as a scalable asset.
Hyper-real nature as a scalable asset.
This Proof of Concept demonstrates the ability to create "flawless nature" that is impossible to capture on film. By using advanced 3D simulation for both foliage and fluid dynamics, the brand gains total control over the environment—eliminating the imperfections of a real jungle shoot while maintaining a level of detail that feels tangibly real. It serves as a visual benchmark for campaigns centered on purity and eco-luxury.
This Proof of Concept demonstrates the ability to create "flawless nature" that is impossible to capture on film. By using advanced 3D simulation for both foliage and fluid dynamics, the brand gains total control over the environment—eliminating the imperfections of a real jungle shoot while maintaining a level of detail that feels tangibly real. It serves as a visual benchmark for campaigns centered on purity and eco-luxury.
FILMATIC © 2026
FILMATIC © 2026
FILMATIC © 2026