FIJI WATER — THE LIQUID DREAMSCAPE
FIJI WATER — THE LIQUID DREAMSCAPE
FIJI WATER — THE LIQUID DREAMSCAPE
Client: Concept Study
Client: Concept Study
Services: Art Direction, Visual Concept
Services: Art Direction, Visual Concept
Year: 2025
Year: 2025
Reimagining brand heritage through digital surrealism to engage a modern premium audience.
Reimagining brand heritage through digital surrealism to engage a modern premium audience.
Reimagining brand heritage through digital surrealism to engage a modern premium audience.
THE TRANSITION
THE TRANSITION
This exploration moves beyond traditional advertising codes, placing the iconic bottle within an oneiric environment. By merging rigid product geometry with ethereal natural forms, the concept validates a new visual language for high-end hydration brands.
This exploration moves beyond traditional advertising codes, placing the iconic bottle within an oneiric environment. By merging rigid product geometry with ethereal natural forms, the concept validates a new visual language for high-end hydration brands.
This exploration moves beyond traditional advertising codes, placing the iconic bottle within an oneiric environment. By merging rigid product geometry with ethereal natural forms, the concept validates a new visual language for high-end hydration brands.
THE VIBE
THE VIBE
Curating atmosphere through saturated dreamscapes and organic textures.
Curating atmosphere through saturated dreamscapes and organic textures.
Curating atmosphere through saturated dreamscapes and organic textures.
The focus shifts from literal representation to emotional resonance. Using a saturated palette and surreal floral elements, the direction creates a "Modern Dreamscape" that maintains luxury status while embracing contemporary digital aesthetics.
The focus shifts from literal representation to emotional resonance. Using a saturated palette and surreal floral elements, the direction creates a "Modern Dreamscape" that maintains luxury status while embracing contemporary digital aesthetics.
THE IMPACT
THE IMPACT
Reducing creative risk through high-end visual prototyping.
Reducing creative risk through high-end visual prototyping.
Reducing creative risk through high-end visual prototyping.
As a Visual Proof of Concept, this project serves as a strategic tool for decision-makers. It allows for the rapid validation of bold narrative directions before committing to large-scale production budgets, ensuring brand consistency in an evolving market.
As a Visual Proof of Concept, this project serves as a strategic tool for decision-makers. It allows for the rapid validation of bold narrative directions before committing to large-scale production budgets, ensuring brand consistency in an evolving market.
FILMATIC © 2026
FILMATIC © 2026
FILMATIC © 2026