BURBERRY HERO — ELEMENTAL FORCE
BURBERRY HERO — ELEMENTAL FORCE
BURBERRY HERO — ELEMENTAL FORCE
Client: Concept Study
Client: Concept Study
Services: Art Direction, Visual Concept
Services: Art Direction, Visual Concept
Year: 2025
Year: 2025
A hyper-realistic visual study placing the iconic fragrance within a raw, marine environment to explore the duality of modern masculinity—strength and sensibility.
A hyper-realistic visual study placing the iconic fragrance within a raw, marine environment to explore the duality of modern masculinity—strength and sensibility.
A hyper-realistic visual study placing the iconic fragrance within a raw, marine environment to explore the duality of modern masculinity—strength and sensibility.
THE TRANSITION
THE TRANSITION
This project reimagines the visual narrative of Burberry Hero by moving beyond traditional product photography into a cinematic, digital reality. The concept anchors the bottle within a volatile marine landscape—where the untamed energy of the ocean meets the solidity of basalt rock. By positioning the product as the stoic protagonist against a chaotic backdrop, the visual direction validates a bolder, more rugged identity for the brand without sacrificing its luxury heritage.
This project reimagines the visual narrative of Burberry Hero by moving beyond traditional product photography into a cinematic, digital reality. The concept anchors the bottle within a volatile marine landscape—where the untamed energy of the ocean meets the solidity of basalt rock. By positioning the product as the stoic protagonist against a chaotic backdrop, the visual direction validates a bolder, more rugged identity for the brand without sacrificing its luxury heritage.
This project reimagines the visual narrative of Burberry Hero by moving beyond traditional product photography into a cinematic, digital reality. The concept anchors the bottle within a volatile marine landscape—where the untamed energy of the ocean meets the solidity of basalt rock. By positioning the product as the stoic protagonist against a chaotic backdrop, the visual direction validates a bolder, more rugged identity for the brand without sacrificing its luxury heritage.
THE VIBE
THE VIBE
The alchemy of cold water, stone, and glass.
The alchemy of cold water, stone, and glass.
The alchemy of cold water, stone, and glass.
A deep dive into materiality and atmosphere. The focus lies in the tactile contrast between the flawless, amber geometry of the glass and the organic, porous textures of the coast. Every water droplet and wisp of sea mist is meticulously simulated to evoke a sensory experience of freshness and intensity. The lighting—cold, moody, and diffused—emphasizes the "Hero" as a beacon of warmth in a harsh, desaturated environment.
A deep dive into materiality and atmosphere. The focus lies in the tactile contrast between the flawless, amber geometry of the glass and the organic, porous textures of the coast. Every water droplet and wisp of sea mist is meticulously simulated to evoke a sensory experience of freshness and intensity. The lighting—cold, moody, and diffused—emphasizes the "Hero" as a beacon of warmth in a harsh, desaturated environment.
THE IMPACT
THE IMPACT
Reducing production risk through digital immersion.
Reducing production risk through digital immersion.
Reducing production risk through digital immersion.
As a Visual Proof of Concept, this project demonstrates the strategic value of high-end CGI in location-based storytelling. It allows premium brands to visualize their products in extreme, weather-dependent scenarios with absolute control and consistency. This approach validates the "outdoor" creative direction early in the process, eliminating the logistical risks of on-location shoots while delivering a final asset indistinguishable from reality.
As a Visual Proof of Concept, this project demonstrates the strategic value of high-end CGI in location-based storytelling. It allows premium brands to visualize their products in extreme, weather-dependent scenarios with absolute control and consistency. This approach validates the "outdoor" creative direction early in the process, eliminating the logistical risks of on-location shoots while delivering a final asset indistinguishable from reality.
FILMATIC © 2026
FILMATIC © 2026
FILMATIC © 2026